Marketing Executive

Country :
Australia
Region :
New South Wales
Town :
SYDNEY
Category :
Marketing
Contract type :
Permanent
Availability :
Full time
Experience :
2 to 5 years

Company description

LEO & LIN is a Sydney based fashion company that has been established for 3 years. Our garments are designed to embody an inner radiance, to enhance the effortless transition from day to night, and to bring a touch of glamour and spontaneity to every occasion for every women. Our business is growing exponentially and our recent participation in the Mercedes Benz Fashion Week Australia resulted in significant positive press coverage, as well as helping secure a place at New York Fashion Week for the September SS19 season. Our desire to create the finest-quality luxury garments has already earned us a name in the industry. We are looking for like-minded person to join us in taking our business to the next level.

Job description

In this role, the Marketing Executive will work closely with the Creative Director and relevant personnel to develop innovative communications and marketing strategies, gather and analyse datas to achieve better sales, ROI and relevant goals, implementing events and campaigns that enhance our brand’s unique vision.The role will further entail coordination of runway events, providing of support to the PR, Sales, and the undertaking of both interstate and international travel.

Profile

RESPONSIBILITIES:
  • Achieve KPIs that have been assigned by the Creative Director or relevant personnel and ensure their successful completion (may generate overtime)
  • Align with Digital Marketing Director to promote and launch marketing content on various digital platforms
  • Create omni-channel online and offline marketing strategies, collaborate with relevant internal and external industry entities 
  • Collaborate with current PR or any events (eg fashion weeks), and also self-implemented marketing strategies to generate buzz about our brand and help boost sales and customer engagement 
  • Liaise with Digital Marketing Director in composing further strategies, plans and pitches through analytical datas
  • Practise marketing strategies with PR and sales agency to ensure their ongoing success and profitability, while being able to communicate for advices, resources and set strict KPI to them
  • Undertake various PR-related tasks to aid in achieving maximum exposure through celebrity dressings, media, press coverage etc
  • Attend various social events to promote and expand brand awareness, as well as seek potential opportunities for collaboration
  • Comfortable communicating with wide range of internal and external industry entities
  • Has significant marketing experience (strategies, negotiating prices, etc)
  • Possess strong financial mind to be able to control budgets and maximise profits
  • A strong commercial mind to implement commercial values
  • Well-presented and personable with ability to socialise/make clients feel at ease 
  • Quickly understand and implement the needs of the Creative Director; make KEY strategies and plans designed to maximise sales and profits
  • Forward thinking, with ability to meet short-term goals and KPIs as well as think about upcoming strategies and future collections 
  • The most important attributes are organisation, responsibility, an understanding of the needs of clients and collaborators, ability to quickly pick up new skills and knowledge, self-awareness, strategic thinking, and a passion for gaining profit
  • Has MBFWA runway show experience 
  • Ability to meet brand needs at Fashion Week, runway shows and other events (looking for sponsorships, working with producers, stylist, DJ, PR, other suppliers)
  • Has campaign and e-commerce shooting experience 
  • Undertake frequent interstate and international travel (especially to New York)





The Ideal Candidate:
  • High degree of emotional intelligence, ability to navigate successfully within a dynamic and multifaceted company
  • Must be a team player with strong interpersonal skills and the ability to collaborate with others
  • Ability to demonstrate a proven track record of strong marketing skills and a passion for success is a must
  • Have good fashion sense and keen interest in the fashion industry
  • Fast learner
  • Outgoing personality and professional appearance
  • Extremely organised with strong time-management skills and ability to tackle multiple projects at once
  • Ability to quickly adapt and absorb new information, assigning tasks and ensuring their quality upon completion 
  • Outgoing personality and professional appearance
  • Passion for socialising and communication, and ability to engage business opportunities or new client bases to maximise sales and profit
  • Creative, strategic thinker and problem solver
  • Passion for the travel space (especially to New York, USA)
  • Strong fashion sense and a passion for working in the fashion industry
  • Excellent written and verbal English communication skills
  • Experience managing and implementing marketing strategies is a must
  • Experience in successfully dealing with PR and sales agencies is a must