Melbourne - CBD & Inner, AU
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CRM - Email Producer

Country : Australia Australia

Region : Victoria

Town : Melbourne

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

In this role as CRM Digital Producer you will be responsible for end-to-end development and deployment of marketing activities out of SFMC for David Jones Financial Services. Reporting into the CRM Lead, you will also be responsible for championing and owning the delivery of the Financial Services CRM program. We are looking for an experienced and exceptional candidate who can support the team with their operational capability.
Based in Melbourne with a hybrid mix of working in the office and from home, this role would suit someone at the early years of their Email Producer career with a interest in retail and financial services products.

Job description

What does the role involve?

  • Manage the build of all CRM emails for Financial Services including email testing for functionality, quality and audience segmentation
  • Configure and deploy automated campaigns within Salesforce Marketing Cloud
  • Partner with the CRM and Financial Services teams to identify innovative improvements to the digital marketing strategies
  • Engage with the platform supplier and other sources to develop and maintain industry best practice
  • Drive the continual improvement of the utility and engagement of DJFS emails to evolve cardholder experience
  • Develop and implement personalised, relevant and targeted communications, across all relevant digital channels.
Want to know a bit more about us?

David Jones and the Country Road Group is Australasia's largest department store and fashion retail group comprising of iconic brands such as David Jones, Country Road, POLITIX, Trenery, Witchery and MIMCO. Part of Woolworths Holding (SA) our values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality.

David Jones is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.


Who are we looking for?

  • Demonstrated experience in a similar role within a fast-paced environment

  • Demonstrated experience in email coding & campaign management

  • Ideally, qualifications in Web Design and Development, Computer Science or a similar discipline

  • Demonstrated strong knowledge and experience of hand-coding HTML, CSS and AmpScript

  • ESQL-based query Activities for audience segmentation, reporting and data extracts

  • Strong awareness of the application of email design and development, usability and best practices

  • Experienced in testing and troubleshooting in multiple browsers or email clients with a strong sense of UX design and fundamentals

  • Previous experience using Salesforce Marketing Cloud preferred

  • Ability to help guide and educate the DJFS marketing team through the CRM process

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CRM - Email Producer

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