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Online Brand Manager

Country : Australia

Region : Victoria

Town : Melbourne

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

- Building and executing the brand online
strategy to meet consumer expectations and drive commercial opportunities
- Constructing content and marketing
activation plans for e-retailers & pure players with the objective to
influence retailers and gain synergies between brand digital activities,
content strategy and e-retailer strategies
- Ensuring consumer trends, insights,
path to purchase and behaviours (online and offline) are integrated into
decision making
- Monitoring the state of market,
consumers and competitors by reviewing e-business market information on
mergers, acquisitions, launches, trends and through regular e-store visits and
assessments
- Tracking trends and acting on insights to
optimise e-retail SEO and brand SEM
- Collaborating with brand team members
to facilitate the conversion of KPI's, delivering clear objectives (digital and
data collection based) and providing insights to help with decision making and
improve user experience
- Collecting, analysing and interpreting
information derived from all data sources to generate insights, track ROI and
make constructive strategic decisions and recommendations to management

Profile

- You have a minimum of 3+ years previous
experience within a ecommerce/digital brand manager role within a similar fast
paced and dynamic environment
- You will have high level of attention
to detail and accuracy, with excellent communication skills
- You will be able to work within budgets
and tight deadlines
- You will have great analytical skills
to provide accurate and on point reporting
- You will be adaptable to a fast paced
environment with a readiness to learn
- You will be able to demonstrate
initiative, great interpersonal skills, work well in a team
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Fashion Jobs

Online Brand Manager

L'OREAL GROUP
| Permanent | Melbourne

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