×
Share
Text size
aA+ aA-
Print
Click here to print

Online Brand Manager

Country : Australia Australia

Region : Victoria

Town : Melbourne

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

- Building and executing the brand online strategy to
meet consumer expectations and drive commercial opportunities
- Drive digital channel animation & execution by
working collaboratively with digital and brand teams to deliver holistic and
coherent O+O digital activity initiatives
- Constructing content and marketing activation plans
for e-retailers & pure players with the objective to influence retailers
and gain synergies between brand digital activities, content strategy and
e-retailer strategies
- Ensuring consumer trends, insights, path to
purchase and behaviours (online and offline) are integrated into decision
making
- Monitoring the state of market, consumers and
competitors by reviewing e-business market information on mergers,
acquisitions, launches, trends and through regular e-store visits and
assessments
- Tracking trends and acting on insights to optimise
e-retail SEO and brand SEM
- Collaborating with brand team members to facilitate
the conversion of KPI's, delivering clear objectives (digital and data
collection based) and providing insights to help with decision making and
improve user experience
- Collecting, analysing and interpreting information
derived from all data sources to generate insights, track ROI and make
constructive strategic decisions and recommendations to management

Profile

- You have around 5 years previous experience within
a ecommerce/digital brand manager role within a similar environment
- You will have high level of attention to detail and
accuracy, with excellent communication skills
- You will be able to work within budgets and tight
deadlines
- You will have great analytical skills to provide
accurate and on point reporting
- You will be adaptable to a fast paced environment
with a readiness to learn
- You will be able to demonstrate initiative, great
interpersonal skills, work collaboratively with a range of stakeholders
Share
Print
Click here to print

Fashion Jobs

Online Brand Manager

L'OREAL GROUP
| Permanent | Melbourne

Website reserved for fashion, luxury and beauty industry professionals.